Brand Landing
Identity and converting landing page for a local brand
Role
Designer & frontend developer
Year
2021
Stack
FigmaHTML/CSSJavaScriptGSAPYandex Metrika
The task
A young brand needed to launch with zero recognition and a modest budget: stand out visually, explain the product in one scroll, and convert cold ad traffic into orders.
Stages
Identity
Built the visual language in Figma: type scale, color system, product photography guidelines — assets the brand still uses today.
Landing & motion
A single-page story with GSAP scroll choreography that demos the product — lightweight enough to keep mobile load under two seconds.
Conversion loop
Event analytics, heatmaps and A/B tests on the offer block; two iterations doubled the form completion rate.
The results
form conversion after A/B tests
mobile load time
scroll to explain the product