SEO Overhaul
From invisible to +300% organic traffic
Role
Technical SEO engineer
Year
2023
Stack
Next.jsSchema.orgGoogle Search ConsoleLighthouse CIAnalytics
The task
The client's site was technically online but practically invisible: poor vitals, broken semantics, duplicate pages competing with each other in the index. Paid ads were carrying the entire funnel.
Stages
Deep audit
Crawled the site like a search engine would: render-blocking resources, CLS offenders, orphan pages, canonical chaos — all catalogued and prioritized by impact.
Vitals & semantics
Fixed LCP with image priorities and font strategy, eliminated CLS, rebuilt heading structure and added Schema.org markup for rich results.
Measure & iterate
Lighthouse CI in the pipeline guards regressions; Search Console monitoring turned SEO from a one-off fix into a process.
The results
organic search traffic
Core Web Vitals score
cost per lead with ads reduced