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Quote Builder

Interactive quote calculator for a B2B service company

Role

Fullstack developer

Year

2020

Stack

JavaScriptPHPMySQLSCSSREST API

The task

Sales spent hours producing manual quotes from a 40-row spreadsheet, and most website visitors left without asking for one. The company wanted visitors to price the service themselves — and to capture the intent.

Stages

01

Pricing model

Translated the sales spreadsheet into a rule engine with dependencies, multipliers and regional coefficients — editable by managers, not developers.

02

Step-by-step UX

A guided multi-step flow with instant price preview at every choice; abandoning users get their draft saved by email.

03

CRM integration

Completed quotes land in the CRM with full configuration attached — sales calls started from context, not from scratch.

The results

more quote requests

-90%

sales time per quote

40+

pricing rules, manager-editable

Screens